about the book

Dear Sirs and Madams,

this site is dedicated to the book called "Practical Guidance for Consulting Services Marketing" which is considered one of the best book for managers by www.e-xecutive.ru alongside Tom Peters' "In search of excellence" and David Maister's "Managing the professional service firm".

This book is the result of almost 12 years of studying the marketing and sale of professional services.

It will answer the majority of your questions about marketing of professional services at Russian market. It advise upon you the practical approaches to all problems of the marketing and managing of the professional service firm.

Most available books about marketing have two drawback concerning reference to marketing of consulting services:

1. They are too general and that's why they may be able to be applied to consulting practice;
2. They are focused on the markets of western countries or describe their realities.

The merits of the book are the following:

1. Concentrated information on marketing of consulting services from different sources (isolated, not translated into Russian);
2. The sum of the authors experience is laid out in full;
3. The critical analysis of marketing efforts of the participants of the Russian market;
4. Marketing theory linked to practice.

With the free-of-charge addendum the buyers receive access to five unique databases on marketing of consulting companies (see page addendum). Format of the Book 96 pages of a format À4, spiral-bound. Some pages have the illustration on their reverse. Look inside the book (all pages are opened in new windows of the browser): 62, 63, 64, 65, 66, 67, 68, 69.

What might the substitute of this book be?

1. Reading, studying and checking some dozens of books, including many not translated into Russian;
2. Experiments in marketing of a duration of several years;
3. Reviewing the market of consulting services for several years.

The book will be useful for:

1. Both to fledging independent consultants and consulting companies;
2. Mature consulting companies planning geographical or services expansion or possible merges with the companies;
3. To companies which have their own consulting divisions;
4. To companies planning to provide consulting services in addition to their main services;
5. To the private consultants working freelance or in co-operation with large companies;
6. To customers of consulting services.

We guarantee, that the attentive study of the given book and creative application of the approaches described in it will allow you to strengthen competitive positions and to achieve profit growth in the near future.