Michael Ivanov
Michael Ferber
Practical Guidance for
Consulting Services Marketing

Russian

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February 14, 2002.

Authors have presented to the Library of the Foreign Literature nine best (in opinion of the authors) foreign books on management and marketing of consulting services.
Gratitude of the Library

List of the books:
(library code in parentheses)

  1. Dangerous Company. The Consulting Powerhouses and the Businesses They Save and Ruin, James O'Shea, Charles Madigan. (02.В 3225)
     
  2. How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner, Alan Weiss. (02. В 3227)
     
  3. Insider's Guide to Direct Marketing. Burton, Mary T. (02.С 446)
     
  4. Managing the Professional Service Firm, David H. Maister. (02.С 2899)
     
  5. Power Consulting: Using the Media to Expand Your Busines, Rudolph Kemppainen. (02.В 3226)
     
  6. Rain Making: The Professional's Guide to Attracting New Clients, Ford Harding. (02.В 2861)
     
  7. The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm, Ethan M. Rasiel, Paul N. Friga. (02.В 3054)
     
  8. The McKinsey Way, Ethan M. Rasiel. (02.В 3053)
     
  9. The Ultimate Consultant: Powerful Techniques for the Successful Practitioner, Alan Weiss. (02.В 3224)

September 5, 2002 г.
Placed for common access Russian translation of David Maister's handouts concerning consulting business management.


February 10, 2003.

Authors have presented to the Library of the Foreign Literature books on management and marketing of consulting services.

List of the books:
(library code will be announced after cataligization by library)

  1. David H. Maister, Practice What You Preach: What Managers Must Do to Create a High-Achievement Culture
     
  2. David H. Maister, True Professionalism: The Courage to Care About Your People, Your Clients, and Your Career
     
  3. Ross Dawson, Developing Knowledge-Based Client Relationships, The Future of Professional Services
     
  4. Lewis Pinault, Consulting Demons. Inside the Unscrupulous World of Global Corporate Consulting
     
  5. Управленческое консультирование: В 2-х т. под редакцией М. Кубра.; М.: СП "Интерэксперт", 1992.
     
  6. Кросман Ф., Как заработать на консалтинге - СПб.: Питер, 2000.
     
  7. Управленческий консалтинг. Путеводитель по рынку профессиональных услуг, автор-составитель П. Шура - М.: Альпина Паблишер, 2002.

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