Michael Ivanov
Michael Ferber
Practical Guidance for
Consulting Services Marketing

Russian

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authors' consulting services

For consulting, audit and legal companies the authors provide the following list of services:

  • Diagnostic of existing system of marketing and selling;
  • Development of marketing strategy;
  • Development of internal marketing policy;
  • Development of structure of a marketing department;
  • Development of marketing policy in Internet.

Additional services

  • Development advertising and PR-campaigns;
  • Development of system of direct sales;
  • Development of programs of increased client's loyalty;
  • Development and analysis of existing trade marks;
  • Marketing researches of the consulting market;
  • In-house seminars on marketing of consulting services;
  • Estimation of candidates for managerial position of marketing department.

Principles of our work:

  • 4 õ 4 - our clients independently confirm the list of their four basic competitors, with which we will not work within four months of the end of a project;
  • Confidentiality - we accept and adhere to the principles of confidentiality;
  • As for ourselves - beginning to work, we accept the goals of our clients as our own;
  • We do not work with real sector - we work only with the consulting companies.

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