Michael Ivanov
Michael Ferber
Practical Guidance for
Consulting Services Marketing

Russian

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authors' articles

  1. Specific of consulting services marketing
     
  2. Brands in consulting
     
  3. Advertisement in consulting
     
  4. Big Five's reputation: actives and the passives, or what actually they sell
     
  5. Consequences of the bankruptcy of Enron for audit and consulting industry
     
  6. Who is who in consulting in Russia
     
  7. Consulting as magnet for intellect
     
  8. Factories of advices
    (in joint authorship with Larisa Kraschenko and Irina Shuvalova)
     
  9. Protection of the investors. Who is responsible?
     
  10. Marketing activity monitoring of consulting companies, Jan-Apr 2002
     
  11. Doctors in The House
     
  12. Marketing activity monitoring of consulting companies, Jan-Jun 2002
     
  13. Russian translation of David Maister's handouts
     

Copies of the articles

Specific of consulting services marketing

  1. 009.kharkov.com/talkshop/001/messages/437.html
     
  2. referat.ru/download/ref-9179.zip
     
  3. consultingpr.narod.ru/ku.rar
     
  4. www.mcpg.ru/cgi-bin/rus/tour/article.cgi?art=1010420
     

Brands in consulting

  1. www.cfin.ru/consulting/brands_in_consulting.shtml
     
  2. www.a16.ru/info/articles/art105.htm
     
  3. 4p.ru/theory/t_nn_0087.html
     
  4. www.search4staff.com/publications/Brandsinconsulting.htm
     
  5. www.e-xecutive.ru/publications/specialization/article_1002/
     
  6. www.appraiser.ru/info/articles/art105.htm
     
  7. www.manage.ru/consulting/brands_in_consulting.shtml
     
  8. www.dis.ru/market/arhiv/2002/2/
     

Advertisement in consulting

  1. referat.ru/download/ref-9181.zip
     
  2. www.cfin.ru/consulting/consulting_ads.shtml
     
  3. www.consulting.ru/main/mgmt/texts/m13/162_mi.shtml
     
  4. www.unicon-ms.ru/newsmarket/index.asp?dbname=newsmarket&id=416
     
  5. i2r.ru/static/229/out_8506.shtml
     
  6. consultingpr.narod.ru/ao.html
     
  7. www.management.com.ua/consulting/cons011.html
     
  8. www.investpol.ru/analit/consulting_ads.html
     

Big Five's reputation: actives and the passives, or what actually they sell

  1. www.a16.ru/info/articles/art108.htm
     
  2. www.search4staff.com/publications/ReputationForSale.htm
     
  3. www.valmi.ru/n.asp?n=452&type=1
     
  4. www.e-xecutive.ru/publications/specialization/article_1030/
     
  5. money.klimenko.ru/articles/13-05-2002.21.html
     

Consequences of the bankruptcy of Enron for audit and consulting industry

  1. www.unicon-ms.ru/newsmarket/index.asp?dbname=newsmarket&id=587
     

Who is who in consulting in Russia

  1. www.russaudit.ru/smi/20222_2.htm
     
  2. www.i2r.ru/article.shtml?id=9475
     
  3. bkg.ru/articles/stories.phtml?story=02/02/22/6092372
     
  4. www.stk.ru/Article/0302/whoiswho.Zip
     
  5. www.opora.ru/news_read.pl?interests=main&id=221
     
  6. text.jurcenter.ru/text/020.htm
     
  7. sprava.bigmir.net/bizn1/konsmarket.htm
     
  8. money.klimenko.ru/articles/03-05-2002.16.html
     
  9. lotus.org.ru/docsr.htm
     

Consulting as magnet for intellect

  1. www.russaudit.ru/smi/20222_2.htm
     
  2. www.i2r.ru/static/229/out_11067.shtml
     
  3. sprava.bigmir.net/bizn1/kons.htm
     
  4. money.klimenko.ru/articles/27-04-2002.12.html
     

Protection of the investors. Who is responsible?

  1. money.klimenko.ru/articles/05-06-2002.44.html
     

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